Marketing trends are constantly evolving. In any competitive industry, it is always important to keep up to date with the latest trends to stay relevant. Trends significantly affect how businesses operate. This, in turn, affects how customers engage with businesses.
In this blog, we’re going to talk about an impactful advertising trend: custom van wraps.
Custom Van Wraps for Huntsville, AL Businesses
Van wrapping has been gaining a lot of popularity through the years. It is a very effective way to get your business noticed, especially in your local community.
When you want to generate more attention for your business, custom van graphics are a great choice. These transform the look of an ordinary van into a modern mobile billboard. They are a memorable way to spread awareness for your brand, products, and services.
The word “trend” may make business owners apprehensive. A lot of trends eventually fizzle out, which can make you ask if it is a wise investment. However, looking into the benefits of vinyl van wraps, we get to realize why it is a trend that will last for years to come.
Here are a few reasons why this powerful signage is more than a simple trend:
Van Graphics Get Thousands of Daily Impressions
Research shows that a single vehicle wrap can generate up to 70 thousand impressions a day. This translates to thousands of possibilities to increase your customer base. Attractive wraps make your van stand out as people naturally gravitate to bright, colorful vehicles on the road.
Subtle Yet Effective Advertising
Vinyl van wraps, unlike other print ads, are a non-aggressive way to get noticed. Drivers or onlookers easily spot your message without being disturbed from their everyday life. Steering away from an “in-your-face” approach makes conveying your message more effective and doesn’t overwhelm your customer.
Extended Audience Reach
With thousands of impressions daily, you are sure to engage a wider audience with van wrapping. You get to reach a lot of different people depending on where your van drives. If you have multiple company vehicles, you also get to multiply your audience reach.
Compared to other marketing tools such as billboards or other print ads, van graphics does not involve any recurring costs. It is a great way to save on your marketing budget as it even makes use of an already existing resource: your company van.
The cost per impression is also relatively low. The amount of engagement you get from custom van graphics eventually pays for itself. Also, different options such as full or partial wraps as well as decals allow you to work within your budget.
Full-Service Van Wrap Company
Custom van wraps are one of the best decisions you’ll ever make for your business in Huntsville, AL. Make it worth your investment by partnering with a reputable sign company such as Blue Orbit Custom Signs. We are a full-service sign shop that will help design, produce and install high-quality wraps for your vehicles.
Contact us today for a free consultation with your van wrap experts!