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Every business has thought of different ways to draw attention. It could be through installing channel letters, monument signs, or post and panel signs to your exterior space.
These are great ways to get attention. However, there are other spaces that you can make use of to get noticed. Did you know that your windows are another highly effective area to use? It is an ideal space for marketing your brand or conveying important information.
Custom window graphics and decals are fitted to your windows to enhance your storefront. These are also effective in delivering your desired message. Our customer-oriented visual graphics experts at Blue Orbit Sign Studio can guide you on how to incorporate window clings and decals into your marketing efforts.
There are plenty of advantages in including graphics for your windows in your overall marketing campaign. One advantage is being able to use valuable real estate that is readily available for you – your windows.
Your window space is an area highly visible to a passerby and those entering your place of business. They provide an opportunity for your messaging to be seen and get noticed.
Digitally-printed vinyl graphics can be designed to serve a multitude of purposes. Partial window decals can display:
Full-coverage storefront window graphics, on the other hand:
Another advantage to these attractive graphics is that they are an affordable way to deliver a changing message. Not only are vinyl graphics customizable, but they are also removable. Advertising short-term events such as sales and promotions are no longer too expensive to reach a large target audience.
The current trend in window displays is perforated window signs and perforated window clings.
Window signs and decals made of this material allow one-way viewing.
Your desired message is printed to the side that is visible to customers on the outside of your business. This also restricts visibility into your business. Those inside the business have a clear view out. The use of perforated graphics for your windows:
Exterior windows in your business are not the only area where you can use perforated vinyl. Custom graphics can be used on your interior glass areas to continue your image branding.
Custom perforated stickers can be used as indoor wayfinding directional signs in offices that have glass walls and partitions. Perforated window decals and graphics are also helpful in ensuring privacy between office cubicles.
Showcase your brand and messaging to your employees and visitors by effectively using interior graphic window signage.
Window graphics can be highly effective signs for your business. However, it is important to have the right design to get optimum use out of them. Covering your entire windows with random decals doesn’t mean you’ll get the results that you need.
Here are some tips to ensure your custom vinyl window decals create an impact on your audience:
Window graphics (aka window decals) take advantage of unused exterior window space to increase local visibility and enhance branding. These decals are fitted to moving or stationary windows to deliver a specific message, enhance storefronts, and increase visibility within the community.
Window graphics imagery and text are digitally-printed onto a water-resistant vinyl medium. The final window graphic can be translucent to allow light infiltration or opaque to increase interior privacy.
Temporary window graphics may be set by the total square footage of the window graphic. This is a window graphic that can easily be removed to change messaging.
A more permanent vinyl window graphic cost will be custom depending on the size, if it is to be an interior or exterior graphic, the thickest of the types of vinyl film, and if it is translucent or opaque. Other costs to consider include the cost of graphics design, layout, and the final installation.
Window graphics on vinyl material can last up to 10 years depending on factors such as the quality of the material, the printing, and the installation. Also, consider that window decals are exposed to direct sunlight. This will gradually fade the vinyl colors and possibly the adhesion.
Still, these window signs are very durable and require no maintenance. If you have no need to remove the signage in the short term, consider the permanent window graphics for signage that will last for more years.
Professional window decals are first graphically laid out on a computer system using graphics design software. The messaging can be entirely text, only an image, or a combination. Cut lines are detailed to make sure the final window graphics are the correct size and shape.
The graphic image is transferred to a commercial grade printer that is used to print graphics onto vinyl, followed by laser cutting or other precision cutting methods.
Start with a window surface and window frame that has been scraped of debris or grime and thoroughly cleaned. The vinyl graphic should be unrolled onto the wet window surface. Typically, a gap of 2 mm will be allowed for total window coverage signs. Smaller vinyl graphics can be centered or located on the window where desired.
A squeegee or other flattening tool is used to smooth the vinyl graphic onto the window and apply the pressure for lasting adherence. Use a smaller plastic or cloth-covered tool to further flatten and remove any air bubbles for a final installation.
Most window decals can be easily removed and will not leave any glue or other residue behind. These include temporary vinyl window graphics and static cling window decals.
While it does depend on what type of decal you’ve used, most window decals are easy to remove and won’t leave any residue behind. Specifically, static cling window decals don’t require tape or any other adhesive, so when you want to remove them, you can simply peel them off.
Yes, you can use adhesive vinyl wrap on windows, mirrors, and smooth wall surfaces. Vinyl window wrap is water-resistant and UV-protected to reduce fading and discoloration. Once applied to a clean and wet glass window surface, the vinyl is easily smoothed, and water bubbles are easily removed with a squeegee.
Larger window vinyl wraps may require professional installation and can be easily changed to reflect new branding, product lines, or promotions.
Yes, you can change the color of vinyl windows with a tinted vinyl window wrap that can come in standard window sizes or can be customized to fit large windows. Tinted, adhesive, or static cling vinyl window wraps can offer increased storefront appeal, add privacy, or block harmful UV rays.
