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Participating in an industry trade show is a great way to raise brand awareness, showcase your products and services and generate sales leads among your target audience. The goal of a successful trade show exhibit is not only to be seen and get noticed, but to draw people into your space for more 1 on 1 interaction.
However, visually delivering your message in a crowded trade show environment can be challenging. That’s why it’s crucial to devise the most effective visual communication strategy for your trade show display to maximize the overall marketing impact on a cluttered trade show floor.
If you think planning and choosing the right visual elements for your display is a daunting task, our team of trade show specialists at Blue Orbit Sign Studio can help.
Typically, at a trade show, a specific spatial footprint is provided. At Blue Orbit Sign Studio, we collaborate with our clients to design and manufacture custom trade show displays that creatively utilizes the available space.
Whether you require a full booth design or portable modular exhibit elements such as retractable banner stands, pop-up signs or folding tabletop displays, we are here to design a graphical solution than enhances your image.
According to research, one of the key elements of effective trade show displays is movement. This can easily be incorporated into your trade show design with interactive touchscreens, digital kiosk displays and LED video walls. Additionally, incorporating lighting elements into your display will provide additional movement. Hanging and free-standing light box frames or programmable LED light curtains add a visual impact to all your graphics.
Custom trade show design elements are an investment in your marketing and branding efforts.Therefore, it is imperative that your event displays, and banners are designed and manufactured for multi-use occasions and have a long life-span.
Thanks to portable trade show displays and portable booths, your display can be more mobile and durable than ever. They are comprised of modular elements and are manufactured from lightweight materials such as aluminum. These displays are portable and permit easy set-up and break-down prior to and after trade show events. Additionally, they are cost-effective to store and transport.
If you are one of the many companies in Huntsville or Madison that value sustainable business practices, investing in a high-quality and long-lasting event display should be a priority.
Offering new products and services, or want to liven up your current event displays? Use your existing displays to get new graphics by changing out banners or fabric panels. This is an economical way to use what you currently have but to modernize your branding efforts.
Our visual communication experts can help you update outdated booths to incorporate recent updates in your marketing strategy or product and service offerings.
Custom trade show displays and banners are a significant, but invaluable, investment for any business owner in Huntsville or Athens. Whether you own a multinational corporation or a small business, participating in an industry-focused trade show will help to reinforce your brand and provide key insights into your products or services to your customers.
At Blue Orbit Sign Studio, no project is too small or too big for our in-house team of experts. From designing to producing your custom trade show banner and display elements we are your partner to ensure that your visual communication strategy is met.
Don’t miss an opportunity to get a competitive edge at your next trade show, consult our sign specialists now.
