Whether you just opened up a new cafe or set up a new advertising agency, indoor signage is an essential part of setting the right tone for your business.
The more appropriate your indoor signage is, the more impactful you can be with how you want to represent your brand. As in, what do you want your interior to say? Especially if you’re a restaurant, everything from your furniture to your lobby signs, each and every little thing evokes an emotion in your customer. But what are the five of the most important benefits of custom interior designs?
Benefit #1- An Interactive Display of Information
For instance, if you’re having a huge sale or are running a two-for-one special, how do your customers know about it? Indoor signage is the perfect way to advertise a special deal going on or a holiday special. If your business stands for a particular cause and you want your indoor signage to be synonymous with that message, it’s the perfect opportunity to do so.
Benefit #2 – Create Brand Awareness Around Your Company
As we have already emphasized many times, first impressions matter a lot to customers. When a customer walks in, your lobby sign is the first thing that they see. It means you have a limitless opportunity to create any type of first impression that you like. Make sure that the sign is appealing, inviting, and makes the customer feel comfortable. It is very well possible that your signage resonates with them in a way that no other businesses had done before, and this marks a special place for the brand and company in their minds.
Benefit #3 – They Help You Get Into the Seasonal Feel
Among many other great things, one of the best things about indoor signage is that it can be replaced relatively quickly. So when the Thanksgiving season is ending, and people are starting to get into that Christmas feel, you can change the signage around in your office, cafe, or boutique to promote that new feel. For instance, pumpkin spice lattes are there to signify that very change in seasons.
Benefit #4 – Good Vibes = Happy Customers
A study suggests that a happy customer is five times more likely to make a purchase than a customer who feels unwelcome or doesn’t like the environment you’ve created inside your workplace or store. Custom interior signs that give customers a feeling of joy are welcoming and more likely to make them loyal customers.
Benefit #5 -24/7 In-house Advertising Playing
Custom interior signs are a powerful tool in your hands. You can use them to create impactful advertisements; that is displayed in your store or piece of business 24/7. You can either use these signs to spread awareness about a cause that you believe in or advertise new deals, new stock items, and seasonal discounts.
To get the best Huntsville signs, contact us. At Blue Orbit Sign Studio, we ensure that your indoor signage tells a story befitting your brand and the voice you want to use to send the message to your customer.