Outdoor signs are critical for promoting your business. Businesses consider it a success just to be noticed by potential customers. Channel letters are among the most widely used and effective outdoor business signs available today. It’s common practice to post these placards on storefronts in an effort to draw in both new and returning customers.
If you’re unsure which type of custom channel letters to select for your company, Blue Orbit Sign Studio will help you make the right decision. In this article, we’ve listed ways how to properly use channel letters:
- Choose the Right Size:
It can be tempting to maximize available space, but be careful! A sign that’s too large (or too small) can make the space appear awkward. You also need to consider how far your target audience will be when they see the sign. That’s why we make sure that before finalizing a design we show our client’s digital mockups of how their sign will look in real life.
- Add Illumination:
Lighting is one of the most eye-catching aspects of custom channel letters. There are numerous configurations available, such as front-lit signs, reverse channel letters, and backlit channel letters. The goal is to ensure that the lighted channel letters enhance your branding, maximize visibility, and blend in with their surroundings.
- Take Note of the Mounting:
The way these dimensional letters and logos are hung on the wall has a big impact on how it looks. There are several options available, such as a raceway (signboard), hanging, and floating. The best mounting method for you will be determined by factors such as your surroundings, your business, and whether or not you have chosen backlit channel letters. Before deciding on a mounting option, ensure that the sign isn’t covered by the background.
- Avoid Fancy Fonts:
Cursive fonts look great on paper, but they don’t always translate well to building letters. Large curves can make channel letters difficult to read, and your customers may struggle to recognize your business’s name. Sans serif fonts are usually the best choice because what they lack in elegance they make up for in legibility.
- Don’t Forget Your Branding:
It’s important to include your branding with your sign. You’d be surprised how often businesses send designs that lack branding elements like colors, fonts, and logos. LED and acrylic channel letters are excellent for increasing brand awareness, and failing to incorporate your branding elements will be a missed opportunity.
Work With the Best Sign Makers in Athens
There’s only one name to trust when looking for the best sign shop in Athens: Blue Orbit Sign Studio. We‘re committed to guiding you through the entire process of designing, manufacturing, installing, and maintaining a sign that best represents your brand.
We offer affordable high-quality custom channel letter signage in and around Alabama. Contact us today for more details.